Microsoft and Yahoo to to Be in Talks on Ad Deal

• Yahoo and Microsoft have started discussion,this time over a possible advertising agreement.The new chief executive Carol Bartz said that the converstion between two sides cooled.Microsoft would sell search ads for Yahoo, and Yahoo, in turn, would sell display ads on Microsoft properties, this person said.
• A partnership that would let Microsoft tap into Yahoo’s user and advertiser base would go a long way toward addressing that problem, and could create a more powerful No. 2 competitor to Google.